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Applications of data mining algorithms for customer recommendations in retail marketing
Delice, Elif; Polatlı, Lütviye Özge; Düzdar Argun, İrem; Tozan, Hakan (Nova Science Publishers, Inc., 2022)In recent years, researchers have highlighted how large volumes of data can be transformed into information to determine customer behaviors, and data mining applications have become a major trend. It has become critical ...